From the monthly archives:

March 2009

Would You Use Amazon For Your Easter Shopping

by Amanda J Evans on March 31, 2009


I have to admit, I am a big fan of Amazon especially when it comes to gettting the latest books on freelance writing. You will notice, that I have included an Amazon widget on the sidebar of this blog that contains books especially for freelance writers. This morning I received an email from Amazon about their Kids and Family Easter Store so I just had to log on a take a look. I haven’t picked up my Easter eggs yet so I thought I would see what they have to offer and of course let my readers know in case there is anything that you haven’t thought of either.

First up is the Kid’s Easter Apparel where you can find Easter dress and suits so you can dress your kids up for that all important Easter egg hunt.  I love the excitement on their faces as they run around searching for clues and eggs don’t you?  The Girls Easter Clothing page is one I know I will be spending some time on later when my daughter gets home from school.

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Is Specializing The Way To Go?

by Amanda J Evans on March 31, 2009

There has been a lot of talk around freelance writing websites lately about specializing. Whilst I do agree with some of what has been said, I still find that being open to trying out new freelancing styles and projects is the way to go especially if you are just starting out.

I have been freelancing online since 2004 and whilst I do have my own client list and probably complete at least 75% of the same type of projects, I always try to get something new each month too.

When I started freelancing I focused on the health industry as this is where I was qualified having just received my diploma in Nutrition. I have to be honest though, I soon got tired of writing about food, weight loss, and the benefits of vitamins and minerals. This is often what happens when you specialize in a niche topic, you grow tired of the same thing day in day out.

I remember the first time I took a project on a different topic. It was exciting and I really enjoyed it. I’m sure you can relate to this.

My way of thinking is how can you know what you really enjoy writing about if you don’t try everything first. I stayed clear of writing e-books until 2006 because I was afraid I wouldn’t be able to write them. Lack of confidence in your own writing can be detrimental to your freelancing career too by the way. Guess what though….writing an e-book is really easy. It’s just like writing a long article and in many ways it is easier than having to write 100 SEO articles on a particular subject. With an e-book you are explaining something, each chapter leads on from the last one and if the subject interests you, you’ll be surprised at how quickly you can complete the project. I completed a number of e-books for clients over the years but I grew tired of this also. My main reason for this was because clients want to pay very little for e-books and you can be lucky to get $10 to $15 per page, not a lot when you think of the large sums of money that these people earn through the sales of the e-book.

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Write My Twitter Posts

by Amanda J Evans on March 23, 2009

A couple of weeks ago I came across a job listing on Get A Freelancer where someone had posted looking for someone to write their Twitter posts. I have to admit I didn’t really take any notice of it and just passed by it. I was looking for something specific. A couple of nights ago however when I mentioned my new blog for business owners on Twitter someone asked me “Would I write Twitter posts?” This threw me and it made me think again about the job I saw on Get A Freelancer.

Writing someone elses Twitter posts just doesn’t seem ethical to me regardless of whether or not I was getting paid. I have my morals and beliefs and writing someone elses Twitter posts to me would be like writing someone’s essay or term paper. I’m just not going to do it.

I love Twitter and especially the fact that I am networking with other people, enjoying conversations, and making some great new friends, don’t you? How would you feel if you found out that the person you were connecting with was actually someone who was being paid to Tweet and not in fact the person you thought it was? The laughter, the jokes, the business ideas, what if they were all fake? I know that my opinion of the person I thought I was connecting with would be shattered. I certainly wouldn’t want to buy any of their products, let alone chat with them again. You see, for me Twitter is personal, it’s about being yourself and connecting with others. It’s about gettting your name out there, promoting your business too, but most of all meeting and connecting with people. I really hate the thought of people out there trying to control Twitter, trying to take away the personal aspect, and just simply mistreating this great concept. Would you be willing to have someone write your tweets? Would you be wiling to let someone else speak for you? I know I wouldn’t.

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This is the last of my four part series on writing effective SEO articles for your clients.  I hope you have learned a lot during this series and any questions you may have feel free to post them in the comments section and I will answer them as quickly as I can.  On to the last part of this series and today our focus is on links.  A good linking strategy is a vital component in any clients SEO article campaign.  Links are used to let search engines know what the theme of a web page is and when clients are working on creating SEO web pages their theme will need to be consistant with the keywords that are used in the content of their pages.  This of course will be your job as the content writer.

Links are used to tell search engines that crawl the content what the theme of the destination page will be.  An example of this would be a link for “used books” where you client could own an e-book website, or perhaps be an affiliate for a popular book store such as Alibris.com.

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How To Write Effective Articles And Content Part 3 of 4

by Amanda J Evans on March 13, 2009

Welcome to part 3 of this series.  Today we are looking at the important of formatting when writing  SEO articles for your clients.  In today’s post I will also give you some information on additional extras that you can offer your clients as part of your SEO content writing services.  So far we have focused on keyword placement in your articles and the density that is required but there is a lot more to SEO content creation that just a basic microsoft word document and your client will be well aware of this.

When clients are placing your SEO articles onto their websites there are a number of items that they need to take care of.  These very important aspects include:

Title tags
Meta Tags
Headline Tags

Title Tags
Title tags are one of the most important parts of any website page and especially when you are working on search engine optimization.  Title tags are what shows up at the top of the browser when someone clicks on a page in your website.  It is vital that webmasters include their keywords in their title tags.  They should also try to ensure that their title tags are human being friendly too because this is what you will see in the search engines for the title of the page.  You can include title tags in your SEO content writing services.  After reading this, you will also be able to explain the importance of this service to clients and potential clients too.

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In part 1 of this series we looked at keywords and their importance to your clients. In part 2 we are going to look at content itself and the importance of having unique content.

The Qualities Of A Good SEO Article

There are 6 key qualities that you should keep in mind when writing SEO articles for your clients.  The first of these:

1. Avoid Duplicate Content

This is probably the most important rule that you have to remember although as a writer this probably won’t apply to you if you are professional and serious about your career. There are however, some people out there who market themselves as writers who do actually just copy and paste content for their articles so I have to include this.  What you need to realise, is that when search engines comes across duplicate content on the internet they need to decide which website contains the original content. Once this has been determined the other websites will not be given any credit, so for a client, this is a waste of their money. The articles you write NEED to be unique if you want to sustain your career and gain valuable clients.

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Search engine optimization (SEO) is something that all webmasters want to incorporate into their websites and this includes their content. As a freelance writer is it vital that you understand the logistics of search engine optimization in order to fulfill the needs of your clients and appeal to new clients too.

If you want to be a successful SEO article writer there are four strategies that you need to incorporate. Each of these will be discussed in detail in the next couple of blog posts.

The four strategies are:

1. Keywords
2. Content
3. Formatting
4. Links

Before we move on to discuss the first of these strategies, Keywords, I want to take a moment to explain exactly what an SEO article is.

An SEO article (search engine optimized article) is something that you will be asked to write on a frequent basis. This is basically a piece of writing that will be developed specifically to include targeted keywords. The purpose of these articles is to allow the chosen keywords to rank highly in the search engines. When these articles are written in large batches they can in fact attract large amounts of traffic from the search engines and this is potentially what your cliens will be looking for.

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RSS Feed And Email Subscription Now Working Properly

by Amanda J Evans on March 2, 2009

My apologies to all those who tried to sign up for the RSS feed or e-mail feed for my blog. Since google acquired feedburner there have been a few little issues. I did change all my feeds over to google but unfortunately my design code was forgotten about and when anyone tried to subscribe they got an error. I have spent most of today tweaking the code of this theme and can now report that everything is working accordingly.

If you haven’t signed up for the RSS feed or this blog via e-mail why not do so now. I have some very important information coming your way in the next couple of posts. I am working on a 4 part series about Search Engine Optimization and what this means to freelance writers. Stay tuned because I hope to have the first part of this series ready for you tomorrow.

Until next time,

Keep writing.

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