How To Write Effective Articles And Content – Part 4 of 4

This is the last of my four part series on writing effective SEO articles for your clients.  I hope you have learned a lot during this series and any questions you may have feel free to post them in the comments section and I will answer them as quickly as I can.  On to the last part of this series and today our focus is on links.  A good linking strategy is a vital component in any clients SEO article campaign.  Links are used to let search engines know what the theme of a web page is and when clients are working on creating SEO web pages their theme will need to be consistant with the keywords that are used in the content of their pages.  This of course will be your job as the content writer.

Links are used to tell search engines that crawl the content what the theme of the destination page will be.  An example of this would be a link for “used books” where you client could own an e-book website, or perhaps be an affiliate for a popular book store such as Alibris.com.

The more text links that are created using targeted keywords the better and these text links will lead readers to the clients chosen page, be it their website or an affiliate site.  As a content writer it is your job to create content that is both linkable and likeable enough for others to link to it also.  Third party links are what your clients will be looking for and the more informative and authorative your content writing is the more chance that others will want to link to it.  This is where your SEO content writing skills will stand out from the rest and this is what will get your recognised as an expert.

The easiest way for a website owner to get quality links is to write quality content.  All webmasters will know this and it is your job to persuade them that you can do this for them.  It is a good idea to keep a list of the titles for the articles you write for your clients so that you can track the number of links to them in the search engines.  You can create a spreadsheet to track your results and just keep this updated on a monthly basis.  This way you will have proof to show and this is also a good way of justifying your rates if clients question them.

If you can write content that has a strong appeal to your audience you will attract links.  Bloggers are always on the look out for excellent articles to link to.  All you have to do is write quality content for your clients and they will reap the rewards.

When SEO articles are written correctly and professionally your clients will see results.  Their results could look something like the example below.

Client A:  Website has 10 pages of content with less than 1,000 visitors per month from the search engines.  Client A hires you to create 8 quality SEO articles per month.  After the first month site traffic increases to 1,500 visitors per month, after 8 months website traffic is up to over 6,000 per month, and has over 200 backlinks.  No other marketing has been carried out, all that has happened is that your SEO articles have been added to the website.  Traffic has increased by over 600% in the space of 8 months.  With these results it is safe to assume that Client A has also increased his/her sales ratio and profits too.

Do you see the benefits of having SEO content?  Can you see how important it is for your clients?  Can you see how knowledge in this area is vital if you want to be a successful sEO content writer?

Specialising in SEO content writing can be a very lucrative career move, but you really do need to know your stuff.  You need to stay up to date with the world of SEO and be aware of every little change that happens.  If you think you would enjoy specialising in this area you will need to further your studies.  This guide is just a brief overview of what SEO writing entails and there is a lot more to learn.

I hope you have enjoyed this series and if there is any other topic that you would like to see featured indepth just be sure to mention it in the comments section.

Until next time,

Keep writing.

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