In today’s freelance writing world, marketing is important and we all have to be pro-active in our marketing initiative. Our marketing is what will get us noticed and with this comes the clients that we want to work with. A crucial part of any writer’s marketing plan should be a blog. A blog is where writers showcase their talents and this is also where potential clients will get a feel for their writing voice and style.
If you are one of the many freelance writers who are happy to work for content mills or bid on writing jobs then this post probably doesn’t apply to you. This post is directed at those writers who want to get paid their rates and secure high paying clients.
Writers who specialise in a particular niche or genre will always have a blog dedicated to this topic. Here they will show their expertise, offer advice and produce some very worthy samples. Businesses looking for freelance writers in this genre will normally use a web search with the keywords niche writer. For example, a business looking for a self help writer will use this phrase in their search engine. This will give them a list of websites and as writers, this is where we want to appear. When a potential client lands on your website you want them to clearly see that not only are you an expert in this area, but that you offer freelance writing services too. Having a services page on your website is also paramount.
As quality content, this is really important, is added to your blog, your name will become recognisable and this in turn will lead to clients seeking you out. This is what you want to aim for in the long run. If you don’t have a blog, how will clients find you? If you don’t have a blog, this should be your number one priority this year. It takes time to build an audience and to have your blog show up in the search results, but this is something that you should be working on. Your blog should be your platform and a place where potential clients can find you. If you want to build your client list, apply for high paying freelance writing jobs and boost your reputation, a blog is what you need to be focusing on.
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