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freelance SEO writing

Welcome to part 3 of this series.  Today we are looking at the important of formatting when writing  SEO articles for your clients.  In today’s post I will also give you some information on additional extras that you can offer your clients as part of your SEO content writing services.  So far we have focused on keyword placement in your articles and the density that is required but there is a lot more to SEO content creation that just a basic microsoft word document and your client will be well aware of this.

When clients are placing your SEO articles onto their websites there are a number of items that they need to take care of.  These very important aspects include:

Title tags
Meta Tags
Headline Tags

Title Tags
Title tags are one of the most important parts of any website page and especially when you are working on search engine optimization.  Title tags are what shows up at the top of the browser when someone clicks on a page in your website.  It is vital that webmasters include their keywords in their title tags.  They should also try to ensure that their title tags are human being friendly too because this is what you will see in the search engines for the title of the page.  You can include title tags in your SEO content writing services.  After reading this, you will also be able to explain the importance of this service to clients and potential clients too.

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In part 1 of this series we looked at keywords and their importance to your clients. In part 2 we are going to look at content itself and the importance of having unique content.

The Qualities Of A Good SEO Article

There are 6 key qualities that you should keep in mind when writing SEO articles for your clients.  The first of these:

1. Avoid Duplicate Content

This is probably the most important rule that you have to remember although as a writer this probably won’t apply to you if you are professional and serious about your career. There are however, some people out there who market themselves as writers who do actually just copy and paste content for their articles so I have to include this.  What you need to realise, is that when search engines comes across duplicate content on the internet they need to decide which website contains the original content. Once this has been determined the other websites will not be given any credit, so for a client, this is a waste of their money. The articles you write NEED to be unique if you want to sustain your career and gain valuable clients.

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