In part 1 of this series we looked at keywords and their importance to your clients. In part 2 we are going to look at content itself and the importance of having unique content.
The Qualities Of A Good SEO Article
There are 6 key qualities that you should keep in mind when writing SEO articles for your clients. The first of these:
1. Avoid Duplicate Content
This is probably the most important rule that you have to remember although as a writer this probably won’t apply to you if you are professional and serious about your career. There are however, some people out there who market themselves as writers who do actually just copy and paste content for their articles so I have to include this. What you need to realise, is that when search engines comes across duplicate content on the internet they need to decide which website contains the original content. Once this has been determined the other websites will not be given any credit, so for a client, this is a waste of their money. The articles you write NEED to be unique if you want to sustain your career and gain valuable clients.
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