by Amanda on March 18, 2009
This is the last of my four part series on writing effective SEO articles for your clients. I hope you have learned a lot during this series and any questions you may have feel free to post them in the comments section and I will answer them as quickly as I can. On to the last part of this series and today our focus is on links. A good linking strategy is a vital component in any clients SEO article campaign. Links are used to let search engines know what the theme of a web page is and when clients are working on creating SEO web pages their theme will need to be consistant with the keywords that are used in the content of their pages. This of course will be your job as the content writer.
Links are used to tell search engines that crawl the content what the theme of the destination page will be. An example of this would be a link for “used books” where you client could own an e-book website, or perhaps be an affiliate for a popular book store such as Alibris.com.
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by Amanda on March 13, 2009
Welcome to part 3 of this series. Today we are looking at the important of formatting when writing SEO articles for your clients. In today’s post I will also give you some information on additional extras that you can offer your clients as part of your SEO content writing services. So far we have focused on keyword placement in your articles and the density that is required but there is a lot more to SEO content creation that just a basic microsoft word document and your client will be well aware of this.
When clients are placing your SEO articles onto their websites there are a number of items that they need to take care of. These very important aspects include:
Title tags
Meta Tags
Headline Tags
Title Tags
Title tags are one of the most important parts of any website page and especially when you are working on search engine optimization. Title tags are what shows up at the top of the browser when someone clicks on a page in your website. It is vital that webmasters include their keywords in their title tags. They should also try to ensure that their title tags are human being friendly too because this is what you will see in the search engines for the title of the page. You can include title tags in your SEO content writing services. After reading this, you will also be able to explain the importance of this service to clients and potential clients too.
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by Amanda on March 8, 2009
In part 1 of this series we looked at keywords and their importance to your clients. In part 2 we are going to look at content itself and the importance of having unique content.
The Qualities Of A Good SEO Article
There are 6 key qualities that you should keep in mind when writing SEO articles for your clients. The first of these:
1. Avoid Duplicate Content
This is probably the most important rule that you have to remember although as a writer this probably won’t apply to you if you are professional and serious about your career. There are however, some people out there who market themselves as writers who do actually just copy and paste content for their articles so I have to include this. What you need to realise, is that when search engines comes across duplicate content on the internet they need to decide which website contains the original content. Once this has been determined the other websites will not be given any credit, so for a client, this is a waste of their money. The articles you write NEED to be unique if you want to sustain your career and gain valuable clients.
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by Amanda on March 3, 2009
Search engine optimization (SEO) is something that all webmasters want to incorporate into their websites and this includes their content. As a freelance writer is it vital that you understand the logistics of search engine optimization in order to fulfill the needs of your clients and appeal to new clients too.
If you want to be a successful SEO article writer there are four strategies that you need to incorporate. Each of these will be discussed in detail in the next couple of blog posts.
The four strategies are:
1. Keywords
2. Content
3. Formatting
4. Links
Before we move on to discuss the first of these strategies, Keywords, I want to take a moment to explain exactly what an SEO article is.
An SEO article (search engine optimized article) is something that you will be asked to write on a frequent basis. This is basically a piece of writing that will be developed specifically to include targeted keywords. The purpose of these articles is to allow the chosen keywords to rank highly in the search engines. When these articles are written in large batches they can in fact attract large amounts of traffic from the search engines and this is potentially what your cliens will be looking for.
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