by Amanda on March 18, 2009
This is the last of my four part series on writing effective SEO articles for your clients. I hope you have learned a lot during this series and any questions you may have feel free to post them in the comments section and I will answer them as quickly as I can. On to the last part of this series and today our focus is on links. A good linking strategy is a vital component in any clients SEO article campaign. Links are used to let search engines know what the theme of a web page is and when clients are working on creating SEO web pages their theme will need to be consistant with the keywords that are used in the content of their pages. This of course will be your job as the content writer.
Links are used to tell search engines that crawl the content what the theme of the destination page will be. An example of this would be a link for “used books” where you client could own an e-book website, or perhaps be an affiliate for a popular book store such as Alibris.com.
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by Amanda on March 8, 2009
In part 1 of this series we looked at keywords and their importance to your clients. In part 2 we are going to look at content itself and the importance of having unique content.
The Qualities Of A Good SEO Article
There are 6 key qualities that you should keep in mind when writing SEO articles for your clients. The first of these:
1. Avoid Duplicate Content
This is probably the most important rule that you have to remember although as a writer this probably won’t apply to you if you are professional and serious about your career. There are however, some people out there who market themselves as writers who do actually just copy and paste content for their articles so I have to include this. What you need to realise, is that when search engines comes across duplicate content on the internet they need to decide which website contains the original content. Once this has been determined the other websites will not be given any credit, so for a client, this is a waste of their money. The articles you write NEED to be unique if you want to sustain your career and gain valuable clients.
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by Amanda on March 3, 2009
Search engine optimization (SEO) is something that all webmasters want to incorporate into their websites and this includes their content. As a freelance writer is it vital that you understand the logistics of search engine optimization in order to fulfill the needs of your clients and appeal to new clients too.
If you want to be a successful SEO article writer there are four strategies that you need to incorporate. Each of these will be discussed in detail in the next couple of blog posts.
The four strategies are:
1. Keywords
2. Content
3. Formatting
4. Links
Before we move on to discuss the first of these strategies, Keywords, I want to take a moment to explain exactly what an SEO article is.
An SEO article (search engine optimized article) is something that you will be asked to write on a frequent basis. This is basically a piece of writing that will be developed specifically to include targeted keywords. The purpose of these articles is to allow the chosen keywords to rank highly in the search engines. When these articles are written in large batches they can in fact attract large amounts of traffic from the search engines and this is potentially what your cliens will be looking for.
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by Amanda on December 19, 2008
Article writing mistakes apply to all writers and non-writers out there. Now really is the time to start brushing up on your creative writing skills.
How Writing Articles Can Help Your Business
If you want to convert visitors into buyers or you want to promote your business, modern technology has provided one of the most effective means. This is, information based marketing. This is the most effective way there is to get people to your website and once there you can then promote your call to action.
If you’ve been watching the web, you will know that article writing, and article directories are an excellent means of getting traffic and converting them into sales. There are so many different tools available that you can use to make the process of distributing articles a lot easier. This software said to be invaluable and saves so much time when it comes to submitting your articles but before we discuss software options and submission tactics there is something else we need to look at.
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