7 Deadly Ghostwriting Sins

Article Writing Mistakes To Avoid

Guide To Ghostwriting

Ghostwriting Tips

Constant Content Reviewed

What Clients Are Really Looking For

Additional Ways To Compile Your Research

What Ghostwriting Clients Are Really Looking For

Every time a client asks you to write an article for them they have a certain outcome in mind. In order to give them exactly what it wants it pays to know this information. The aim of this article is to give you an insight into exactly what clients are looking for.

You may not know it, but when you write articles for your clients you are giving them an easy way to bring targeted traffic to their web site. Your can articles can be used for publication in ezines that will continue to bring traffic to their web site long after they appear online. Just think of this as an unstoppable traffic generator for their online business.

When potential clients read about article marketing and what it can do for their business they are constantly told that there are some basic rules that should be followed when writing articles. Clients are given 5 rules but only 4 of them apply to you and this is what they will look for in your work. Get these right and you will have clients for life.

Listed below are the rules that your clients will be looking for.

RULE 1 - Create A Hot Title

You must grab the attention of the reader first. People scan everything before they commit to reading it. Let them know what the article is about in a way that makes them want to dig into it for more information. Two classic ways to make a good title are to use a "How to" format, such as, "How To Get A Base Hit 7 Times Out Of Ten", and the "Tips" format, which might go something like this: "5 Super Easy Tips To Relieve Stress".

So the first thing you need to do as a ghost writer is to create a eye catching title.

RULE 2 - Get Your Reader's Attention With An Interesting Opening Sentence

The next most important part of writing your article is to grab the reader with a powerful first sentence. This will keep them interested and wanting more information. Two of the best ways to hook your reader is to ask a question or to state a fact.

A question should make the reader curious to find out the answer by finishing the article. If you state a fact, you must make it the basis for the rest of your article.

RULE 3 - Discuss The Main Points In The Body Of The Article

Here is where you provide the content of your article, and the solutions to the problem that you are solving for the reader. Your purpose here is to educate and inform. Address each problem and follow it with the solution. Or if you are giving tips to your reader, you can list each tip in the order that best solves their problem. Always write the article with the benefits to the reader in mind.

RULE 4 - Summary and Ask Your Reader To Take Action

Always include a brief summary for maximum results. Then tell your reader why it is important for them to take action now. Give a benefit or two as an incentive for them to respond now. This can be a link to your website or newsletter. After all, this was the primary purpose of your article.

Yes your clients primary purpose for most of the articles you write will be to get customers, sales, or sign ups for their newsletters. If you articles do this then you will be very successful.

RULE 5 - Include A Powerful Resource Box After Your Article

This is something that you won't have to worry about as most clients will add their own resource boxes but just in case you are asked to do so here is what they are told about them.

You absolutely need to make a resource box promoting your website, eBook, eCourse or affiliate program. The resource box gives the reader another way to get more information. This will spur the traffic to your promotion as more people read your article. Create a resource box that tells who you are and what you are offering to the reader. This should take no more than 3-6 lines of text.

These 5 rules that clients work to help to ensure that they have an article that people will want to read and then visit their website. Then they are told to distribute their articles to ezine and newsletter publishers in their business niche. The result will be more targeted traffic and increased visibility for their business.

If you would like to know more about what clients are really looking for then I strongly suggest you get your hands on a copy of Ghostwriters From The Inside Out - This is an ebook that tells business owners how to work with and hire ghostwriters, and it will really give you an insight into what clients are looking for. It will also give you an upper hand when it comes to bidding on projects as this e-book also tells business owners what they should expect to pay for certain projects. Here's the link for your copy and it's on special offer too: http://www.ghostwritinguncovered.com/ghostwriters_from_the_inside_out.htm

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